We kick-started operations on the 15th of August, 2010 with the goal of breaking all barriers that traders and investors face in India in terms of cost, support, and technology. Today, our disruptive pricing models and in-house technology have made us the biggest stock broker in India in terms of active retail clients. Over 1.5+ million clients place millions of orders every day through our powerful ecosystem of investment platforms, contributing over 15% of all Indian retail trading volumes. In addition, we run a number of popular open online education and community initiatives to empower retail traders and investors.