Sportz Village Schools, formerly known as EduSports, was founded in 2009 with a vision to make sports an integral part of every child's education and upbringing. The idea of Sportz Village Schools came into existence when Mr. Saumil Majmudar (Co-founder and CEO, SportzVillage) realized that that children were not engaging in enough physical activity and sports. It all started from a very casual remark from a friend of Saumil that his 6-year-old son was not engaging in enough physical activity and was getting hooked to TV and computers. The parent further observed that there were hardly any avenues for his son to play and mingle with children outside of school. Clearly, parents wanted their children to play, stay fit and healthy, but there were not enough opportunities for children to have a fun experience around sports. Even though schools had physical education and sports as a part of their prescribed curriculum and timetable, in most cases, they were not able to deliver the promise of a good physical education and sports program covering all the children. The sports and physical education programs in most schools were neither inclusive nor age-appropriate. Thus, the children were not able to learn the right sports-specific skills at the right age. Hence, Sportz Village Schools was formed with the idea of delivering a holistic education through sports by partnering with schools and completely integrating into the school's system. By having a first-hand knowledge about how things work at schools, Sportz Village Schools identified the unmet needs that were often not voiced by customers. Additionally, the team also took a conscious call and developed an in-house curriculum, as the team felt that the challenges around infrastructure in India were unique and it required unique solutions.