Prakash Electric Company commenced its distribution business in 1983. It had achieved commendable market share by 1986 and hence came out with an idea of a organized retail business - a time when organized retailing was hardly recognized or appreciated in the country. In 1987 the company marked its first step in retailing with opening of its showroom entitled ‘Harsha’ or ‘Happiness’ at Udupi. It is now a reputed consumer durable retailer adhering to strict ethical standards.trained to act fair and even, in selling goods and services to the consumers.