Planet M Retail Ltd. is a part of the $ 5 billion Videocon group, which is a fortune 500 company. Planet M has 150 stores across 42 cities in India. Planet brand currently operates in 4 verticals mainly in Entertainment (Music & Movies), lifestyle, Mobiles and Gaming. The Brand was repositioned as Mobile, Music, Movies & Mauj to reflect the convergence of Music & Movies around Mobile phones. It also highlighted the essence of the business i.e. Feel Good & Indulgence which could be Indianised as MAUJ. The Brand positioning also took into account the fact that HINGLISH is the most preferred language of Urbanites. Post acquisition Small & Medium sized stores were introduced; about 30-35 stores are being introduced every month.