Company was established in the year 1901 by the founder late Shri. H.V. Desai and over the last 11 decades, his sons and grandsons through their adventurous spirit, industrious efforts, unstinted devotion and dynamic vision have progressively contributed to sustained growth and development of Bidi business now carried in the name of Desai Brothers Ltd., with administrative head quarter at Pune and branches at various places in India. The Company enjoys the coveted reputation of being one of the largest manufacturers of high quality Bidis in India. The Company employs more than 1, 25,000 workers and over 1,500 managerial and administrative personnel, operating at various levels. The marketing network of the Company is spread over in the states of northern, western, central and southern India. Company have also launched Namkeen products by the Brand name Pitaara in 2013 which has received good response from the market. The Company has also diversified into various businesses like Wind Power Generation, Finance & Investment and Hotel Industry.