HeidelbergCement India Limited (HCIL / Company) is a subsidiary of HeidelbergCement Group, Germany. The Company has its operations in Central India at Damoh (Madhya Pradesh), Jhansi (Uttar Pradesh) and in Southern India at Ammasandra (Karnataka). The Company increased its capacity to 5.4 million tones p.a. through brown field expansion of its facilities in Central India in 2013. The new manufacturing capacity has enabled the Company to increase its market share in Central India i.e. Madhya Pradesh and Uttar Pradesh and in markets of Bihar, Haryana and Uttarakhand. With the help of committed sales efforts supported by quality products, the Company has carved a niche for its brand "mycem" in new markets and has further improved its brand positioning in the existing ones.