Established in 1998, Genesis Colors Ltd. is the holding company of well known Indian fashion brands – Satya Paul and Bwitch (premium lingerie). Satya Paul is known across the globe for its iconic prints and a vivid color palette that transformed the way the world viewed the traditional Indian Sari. The brand is a pioneer in printed saris and has also moved onto include ready-to-wear and accessories that have a universal appeal. Genesis Colors also holds the marketing and distribution rights in India for several international luxury labels under its arm ‘Genesis Luxury Fashion Pvt. Ltd.’ The Genesis group brings an eclectic mix of splendid designer labels from India and across the globe ensuring that our customers are spoilt for choice from opulence to effervescence by brands.