FirstCry.com’s online store was launched in December of 2010, with a belief that there should be a single, convenient and comprehensive platform for parents that can help them make well researched and informed choices for products they need for their kid. Within a small span of time FirstCry has grown to a young and dynamic organization of a thousand employees serving more than a Million parents in the country, giving them a choice of more than 100000 products across 1000+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and more. FirstCry aims to provide best of the products/brands at the best prices with a great online shopping experience, fast and reliable delivery service and a prompt customer care. FirstCry’s warehouses work round the clock across major cities, and in tandem with FirstCry own logistics arm, XpressBees, ensure prompt order processing, delivery and delight to its customers. Crossing the boundaries of Internet, FirstCry runs 100+ brick and mortar Firstcry stores in cities like Bangalore, Mumbai, Delhi, Karnal, Ahmedabad, Allahabad, Jaipur, Gurgaon, Udaipur, Chennai, Agra, Raichur, Kota and more. A unique hospital contact program helps FirstCry reach out to 70000+ new parents every month.