We started Cipla Health with a vision of becoming the most preferred consumer healthcare company in India. At CHL, the consumer is at the center and innovation is our guiding spirit. We want to create solutions that meet the unmet needs of consumers in a way that seamlessly fits in with their daily lives. We are not a pill-popping nation. We prefer our grand mom’s home remedies over tablets/supplements and we believe in managing health with as little medication as possible. Hence, the challenge we decided to take on was how to create healthcare solutions that can easily mesh with our lifestyle on a daily basis. This pushed us to dig deep into the consumer's mind and innovate. We went to thousands of consumers and did extensive research over a period of a year trying to find their genuine needs and understanding what works and what doesn’t. We collected a gold mine of information and carved out some valuable consumer insights that gave us direction. Using those insights as a beacon, we went to the market with our first product – Nicotex. The story of Nicotex is a unique one. It is not a new product. What’s new is what we’ve done with it. Its transition from a purely pharmaceutical brand to an everyday consumer healthcare brand is a very exciting story, one that’s won us quite a few awards too. Since then we have launched a number of other brands, and a lot more are in the pipeline. All our products are based on the distinct consumer insights we’ve received and driven by the spirit of delivering solutions in innovative ways right into the existing lifestyle of a consumer.