Company Description
The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2018, its roughly 20,000 associates generated sales of 4.6 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. In 2019, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.
A new dimension of performance for tradespeople, a world’s first for DIY enthusiasts: With Biturbo tools for professionals and the YouSeries for design-conscious users with highest needs Bosch is launching completely new cordless power tools. “Bosch Power Tools stands for innovation,” said Henk Becker, President of the Robert Bosch Power Tools GmbH. “We are shaping the technical development of the industry. It is our claim to have the smallest and most powerful batteries on the market, to replace corded tools by cordless tools in the long-term. Our new Biturbo tools for trades- people are advancing into a new dimension of performance. For the first time, cordless tools are better than corded tools.” The new power tools from Bosch for professionals are optimized with ProCore18V batteries for maximum performance. This makes them more powerful than all previous cordless tools from Bosch. This is based on the optimum coordination of their brushless motor with electronics and battery so that the high-performance batteries can be used to their full potential. In addition, Biturbo tools boast further advantages such as a light weight and an interactive display: Professionals can therefore adjust the tools according their needs.
With the new YouSeries Bosch launches power in a new format and revolutionizes the DIY world: These stylish cordless tools are defined by the slogan “small, compact, different”. Also without prior knowledge the tools’ operation is intuitive. The YouSeries consistently follows the trend towards miniaturization appealing not only conventional DIY enthusiasts. “Our YouSeries does not represent the typical power tool. These products adapt to the individual needs of design-conscious users,” explained Henk Becker. “With an initial line-up of three small everyday helpers, we are showing how Bosch creates technology invented for life with innovation.” The drill/driver, multi-sander and dry vacuum cleaner are up to 50 percent smaller, at least a third lighter and similar powerful as their siblings from the 12 volt product family. The YouSeries is surprisingly powerful, remarkably compact – and simply looks great.