Atlas name is synonymous with the cycling revolution in India. Since 6 decades; the Company has enjoyed a position of eminence and leadership in the Bicycle industry. This was made possible because Atlas constantly strived to move ahead with never ending zeal, technological upgradations, backward and forward integration and user friendly innovations. Atlas is proud to be one of the top bicycle producing companies in the world, with a capacity to produce 4 million bicycles per year. Today, Atlas has earned not only brand loyalty but also millions of satisfied customers in India and abroad. This is corroborated by the fact that Atlas Bicycles are being used in several countries. Atlas always tries to access customer needs and add value to the product. By following a philosophy of continual upgradation and improvement, it has adorned a culture that embraces quality. The company has also been accredited with ISO-9001-2015 certification from British Standards Institution. With a perfect assimilation of styles, technology & a focus on customer needs, Atlas has formed strong strategic alliances overseas. By offering a wide range of products for almost all segments and age groups, it has strived to be extremely market friendly and thus emerging as an internationally preferred brand. Keeping pace with the spirit of Racing Ahead of Times, Atlas is constantly trying to innovate and offer products with a firm commitment to meet the emerging customer needs and thereby enhancing its brand image and acceptability in the global market place.